BASELWORLD 2018

Alexander Shorokhoff at the world fair for watches and jewellery.

Alexander Shorokhoff at the world fair for watches and jewellery.

baselworld 2018 alexander shorokhoff

Dear watch enthusiasts,
Why do so many people like to buy non-essential things? There are manifold reasons – the most important is that beautiful things evoke emotions and positive feelings.

„People rather rely on their feelings than on deliberation”

With these words the Russian avant-gardist Vassily Kandinsky described the human desire for getting something beautiful, artistic or rare.

Under the motto Time for Emotions we will present a range of new, exceptional and emotional watch models at the Baselworld 2018, from 22nd – 27th of March 2018. The ultimate art, without a doubt, is the development and production of a personalized watch, which will last as a valuable heirloom for many generations. The result is not only a watch but a handmade piece of art, that will stay in your family for generations.
If you are curious to see our new watches, join us at the Baselworld:

L44 in “Les Ateliers“ (hall 1.1)

We are looking forward to welcoming you.

 

MCH Swiss Exhibition (Basel) LTD.
4005 Basel, Schweiz