Alexander Shorokhoff triumphs at the NY Product Design Awards 2024!

Alexander Shorokhoff triumphs at the NY Product Design Awards 2024!

Dear watchlovers,

The NY Product Design Awards 2024 recently concluded their inaugural competition season, announcing the winners. From a pool of over 1,000 submissions, these outstanding designs were selected because they can significantly enhance daily life through innovative solutions.

Among numerous participants, the ‘Wintergenta’ model by Alexander Shorokhoff secured the prestigious ‘Gold Winner 2024’ award. This celebrated work, personally designed by Alexander Shorokhov, stood out prominently.

The NY Product Design Awards were established to honor and promote product designers whose innovations enrich the world. These awards signify a commitment to recognizing excellence.

This remarkable model not only stands out with exclusive and intricate hand engravings on a genuine silver case but also serves as a tribute to the 50th anniversary of the Inhorgenta trade fair. Thanks to the diamond dust on the dial, applied in an innovative process to create a sparkling diamond snow cover, and the unconventional leaf design, this model presents an appearance that truly honors the anniversary in every aspect. The “Wintergenta” is not just an exquisite piece of jewelry; it is art!

The hand-engraved and embellished rotor of the automatic movement perfectly complements the hand-engraved 925 silver case, sized at 39 millimeters. The double-sided sapphire glass underscores the high standards of the Alexander Shorokhoff watch manufacture.

In the end, a delicate, feminine watch emerges, which has also captivated and impressed the international jury with its exceptional and innovative design.