AS.AVG05

Plus Minus
The unique design of the self-winding watch “Plus Minus” is impressive.
Art on the wrist.
Alexander Shorokhov redefines colors and forms that originated in painting during classical modernism. The design of Plus Minus breaks away from the typical appearance of luxury watches and appeals to the independence of its wearer and to the freedom and balance that life requires.
TECHNICAL DATA
Caliber: 2824. ETA, automatic winding, hand-engraved and refined enamelled rotor, blued screws, 25 jewels, power reserve approx. 49 hours
Function: Hours, minutes, center seconds, date
Case: Stainless steel, 5 atm water-resistant
Diameter: 43.5 mm
Height: 12.75 mm
Glass: Sapphire glass on both sides, anti-reflective of front
Dial: Guilloched and enameled in avant-garde style with colorful elements, additionally set with mother-of-pearl application at 9 o’clock
Hands: Painted white
Strap: Extra soft calfskin leather strap in black with white stichings and engraved massive stainless steel pin buckle
Limitation: 168 pieces
FEATURES
This automatic watch is available with a black, yellow or red calfskin strap. At additional cost also available with a stainless steel folding clasp, or a high quality stainless steel Milanese strap.
The watch is delivered in a black lacquered wooden case.
INSPIRATION
The unique design of the self-winding watch “Plus Minus” is impressive. Art on the wrist.
Alexander Shorokhov redefines colors and forms that originated in painting during classical modernism. The design of Plus Minus breaks away from the typical appearance of luxury watches and appeals to the independence of its wearer and to the freedom and balance that life requires.
The dial is made from one sheet. With the help of specialized tools, colors are applied to the area surrounding the “2” and the “8”. The area around the
9 o‘clock is furnished with mother-of-pearl.
The main elements are punched out relief-like and covered with several layers of enamel. The design of the dial gives the impression that Alexander Shorokhov managed to perfectly merge two incompatible aspects: the devotion of the artist to the play with colors and forms and the function-dependent design as an expression of handcrafted perfection.
The Swiss automatic winding caliber 2824 of the Plus Minus is extensively calibrated at the manufacture. One special feature is the avant-garde-like
rotor that was engraved by hand and enameled.