With the watch “Revolution” Alexander Shorokhov wanted to realize his talent of engineer by showing more art and more “Avantgarde” in his design. At the same time, he was expressing his view to the future. Moreover, this new model should be in some contrast to the current watch models.

With the watch “Revolution” Alexander Shorokhov wanted to realize his talent of engineer by showing more art and more “Avantgarde” in his design. At the same time, he was expressing his view to the future. Moreover, this new model should be in some contrast to the current watch models.

With the big case of diameter 43,5 mm Alexander Shorokhov is creating space for the movement and the dial and also makes room for his revolutionary imagination. Continuing his direction of avant-garde art he completes the free space with geometrical elements as a square, a pyramid and a sphere as well as with small movement parts like springs and wheels. These parts are literally floating in the free room of the case which is likely to be broken through by the metallic bars. A small bridge with enamel coating in the centre is connecting the watch with the space which otherwise remains free and transparent.

The inner rim of the case and the outer edge of the small dial are similar to technical wheels. The aim was to create a feeling for the industrialisation and the heavy change of life of the people. The big industry and the fine mechanism of watches are connecting with each other perfectly. Both aspects are symbolic for the watches of the Avantgarde-collection by Alexander Shorokhoff – connecting the non-compatible. In this way, place for reflection, thinking over and philosophizing arises. This is what makes this watch so interesting and exciting and a real eye catcher.

The avant-garde dial with different shapes and colours fits perfectly in with the family of its predecessors “Miss Avantgarde”, “Plus-Minus” and “Kandy Avantgarde”. The case back is enamelled with further information about the watch. The rotor of the automatic movement is hand-engraved and refined.

The new object d’art of the designer and engineer Alexander Shorokhov brings the “Avantgarde”- collection to a new level and reflects his visions of the future.

GDA 2020 Winner