Alexander Shorokhoff Biography

Alexander Shorokhov, founder and name giver of the Alexander Shorokhoff watch manufacturer, was born in Moscow in 1960. He studied architecture and is a trained civil engineer, which is where his flair for forms and colors and his aptitude for extraordinary design originated.

In accordance with an arrangement between German federal chancellor Helmut Kohl and Russian president Michail Gorbatshov, he came to Germany in 1991 as one of Russia’s best managers in order to further his education at the ministry of economics in Hessen.

Just one year later, he established a pan-European straight sale and distribution market of watches of the largest and most important Russian brand “Poljot” before establishing his first in-house watch brand “Poljot International” in 1994.

Whoever knows Alexander Shorokhov, knows that he is not satisfied by doing things by halves. He wanted to create watches on his own with higher standards of workmanship, quality and design. Quickly he set himself a new target: In 2003 he took the next step in Germany. In the heart of Alzenau, a small idyllic town in Bavaria he established the Alexander Shorokhoff watch manufacture that carries his name. The double “ff” at the end of his last name emphasizes his Russian roots and the brand’s historic background, which he is very proud of.

Alexander Shorokhov is a world citizen. He travels the world and draws his inspiration from the many countries and cultures he visits. However, his greatest source of inspiration is his Russian roots, based on a rich and deeply pronounced millennial art and cultural history. These facets combined with German precision result in the unusual individual design of the watches, paired with a lot of dedication, excellent quality and highest possible precision.